Overview

Brief: General Assembly Client Project, “How can we help Halfmoon Coffee embody what makes them stand apart from the pack and help grow the company in the future?”

Client: Kaltuma Mohamed

Duration: 2 ½ - Week Agile Sprint

Platform: Desktop Website

Team: Luke, Carlen, Amanda

Prototype: https://tinyurl.com/halfmoon-coffee

Role: Designer, Researcher (Team of Four)

Methods: Competitive Analysis, Interviews, User Survey, Affinity Mapping, Feature Prioritization, Persona, User Journey Mapping, User Flow, Design Studio Wireframe Sketching, Wire-flows, Information Architecture, Flexible Usability Tests, Style Guide Refinement, Mid-Fi & Hi-Fidelity Prototypes

Tools: Pen & Paper / Notion / Zoom / Google Workspace / Otter / Optimal Workshop / Maze / FigJam & Figma